Methods

Six methods, one agent.

Konsoul chooses the methodology to fit the research question — or you choose it deliberately. Here's an overview of what's possible.

Voice interview with Klymeo
Person in a voice interview

Voice Interview

Speak freely, at your own pace. Konsoul moderates, probes further, detects saturation — deliberately without vocal affect tracking.

When it fits: Deep insights, emotional topics, high comfort for participants.

Hands typing on a laptop

Text Interview

Asynchronous, written, with Konsoul follow-ups. Ideal for sensitive topics or noisy environments.

When it fits: Sensitive topics, B2B settings, a written comfort zone.

Smartphone showing a product mockup

Stimulus Test (Live Creative)

Packaging, concept, video, landing page — embedded in the conversation. Reaction before rationalization.

When it fits: Concept selection, packaging variants, ad cuts.

Open notebook with diary entries

Diary Study (light)

Multiple interview rounds over several days. On day three, Konsoul asks what's changed since day one.

When it fits: Usage behavior, routines, purchase journeys.

Sticky-note timeline on a wall

Critical Incident Technique

Konsoul has a specific incident told chronologically — what happened before, after, what almost went differently?

When it fits: Switch triggers, pain points, last-mile friction.

Several study reports on a desk

Cross-Study Analysis

Ask Konsoul: portfolio-wide questions across your entire study archive, always with source evidence.

When it fits: Strategy workshops, knowledge synthesis, insight reviews.

FAQ

Frequently asked questions

Does Klymeo replace classic focus groups?

It doesn't replace listening, it scales it: hundreds of in-depth interviews in parallel, with the nuance surveys miss.

Which languages are supported?

German and English end-to-end — from recruiting to the report. Additional languages on request.

How long does a study take?

Setup in minutes. First interviews live within 24 hours. Evidenced synthesis in 3–7 days.

Who recruits the participants?

You use your own list, customer pool, or our panel integration — GDPR-compliant.

How does Klymeo handle privacy?

GDPR-first: EU hosting in Frankfurt, AI disclosure & consent before the first interaction, no biometric affect tracking.

Can I control the methodology myself?

Yes. You approve the guide, sample and synthesis. Konsoul does the methodology work — you stay the insights lead.

Let's get started

Which methodology fits your question?

In the demo, we'll show you on your own use case which methodology Konsoul recommends.