Solutions
One engine. Four research questions.
Whether it's product, brand, concept or market — Konsoul picks the right methodology. You pick the use case.


Product & UX
User Research
How do people really use your product — and where does it get stuck? Voice interviews with real users, in the context of their task.
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Innovation
Concept & Creative Test
Which concept lands — and why? Packaging, claims, ads, landing pages — embedded right in the conversation.
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Brand
Brand Perception
What does your brand stand for in your audience's mind? Implicit associations from open conversations.
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Market
Needs & Behavior
What jobs, triggers and barriers drive decisions? Jobs-to-be-done, first-hand.
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Which use case fits you?
We'll help you choose the right methodology in the demo — and start it right away.