Needs & Behavior
Concrete situations, real workarounds and unmet needs — evidenced in the conversation, not derived from hypotheses.
Learn about the method“Tell me about last week — how did you decide what to cook?”
Klymeo runs hundreds of qualitative in-depth interviews with your target audience — in German and English, GDPR-native, hosted in Frankfurt. An AI that probes like a seasoned researcher, and every finding evidenced in the transcript.
Surveys give you numbers. But no one tells a scale from one to ten why they leave.
Klymeo digs deeper — and hands you decisions that are backed by the conversation.
The AI follows up like an experienced researcher — past the first answer, instead of stopping at the hypothesis.
Every finding carries its verbatim quote. Fraud and quality checks filter out click-throughs.
In-depth interviews in real German and English — the tone and context US tools simply miss.
GDPR-native, hosted in the EU, aligned with the EU AI Act. No US cloud, no lock-ins.
A Klymeo concept test: the AI shows a draft, probes audibly and evaluates live. Hit play — or switch between Voice and Text. A prepared example, no login, no real participant data.
The same depth, the same probing, the same evidence discipline — whether it's needs, brand, concept or creative. Every interview feeds the same brain.
Concrete situations, real workarounds and unmet needs — evidenced in the conversation, not derived from hypotheses.
Learn about the method“Tell me about last week — how did you decide what to cook?”
The associations, images and feelings your brand triggers — in your audience's own words.
Learn about the method“If this brand were a person — how would you describe them?”
First comprehension, then relevance: whether a concept holds up — and exactly where it does or fails.
Learn about the method“Explain the concept back to me in your own words — what sticks?”
The first impression and emotional impact of a creative — before you put media budget behind it.
Learn about the method“You saw the ad for three seconds — what stuck with you?”
Interviews that feel like real conversations: the Voice Agent leads them audibly, and with Stimulus you show your audience live what you're working on right now.
Participants simply speak — the AI listens, probes audibly and transcribes live. Typing stays available at any time, and the transcript remains the single source of truth.
Load concepts, packshots, ads or landing pages into the study — your audience sees them right in the interview and responds to exactly what you want to test.
Klymeo distills every interview and all of them together — themes, camps, verbatim quotes. No manual tagging, no weeks of analysis. And in the end you export the whole thing as a PDF report or PowerPoint deck.
“Every evening I stood in front of the fridge with no plan.”
Built in Germany, hosted in Frankfurt am Main, aligned with the EU AI Act. Your research data never leaves the EU — and belongs to you.