Listen to the whole buying center — not just the loudest voice.
In B2B, one person rarely decides: the business unit, procurement, leadership — every role has its own reasons, and few of them reach you unfiltered. Klymeo runs structured in-depth interviews with your target audiences in German and English, by link straight into your contacts, optionally voice-led with a Voice Agent — and distills the conversations into evidenced answers.
Best for: Marketing, product, and strategy leads at B2B companies — software, services, manufacturing, wholesale.
Few deals, long cycles — and every explanation is an anecdote.
B2B markets yield few data points: a handful of deals per quarter, long decision cycles, and feedback that arrives as a single opinion — from the last meeting, the loudest customer, secondhand. Traditional surveys barely reach business decision-makers, and when they do, respondents tick scales instead of explaining how their decision really came about.
Which role in the buying center is really holding things back, how vendors get compared, what makes an offer easy to understand — that stays guesswork until someone asks it in an in-depth interview. A gap, not a drama: it's just not filled yet.
From study to evidenced number.
Four connected steps — from a defined audience study to the number that backs every statement, per study, with a quote. By link into your own contacts, with screening for the right role in the buying center.
- 1Set up
Define the study, screening & quotas
LiveSet up a separate interview study per question, with a screening gate and quotas in front — only the right audience enters the interview, the rest is turned away cleanly and GDPR-compliantly.
- 2Collect
Open link, your own pool or panel
LiveShare an open study link, invite your own participant pool or recruit through the panel integration. Participants start on their own — the AI interview runs in German and English, optionally led audibly by the Voice Agent.
- 3Understand
Synthesis per study
LiveEvery interview becomes backed-by-evidence findings — themes, purchase intent, pricing signals, competition — extracted with the Market Lens and anchored in the transcript instead of a gut feeling.
- 4Compare
Cross-study, exactly counted
LiveAsk across all studies. Klymeo counts deterministically — “in 3 of 7 studies” — and backs every number with a quote from the respective study. No invented trends.
From anecdotal feedback to a structured voice of the market.
Set up a separate study for each question — needs analysis, positioning check, offer comprehension. Invite customers, near-misses, and target contacts by link; the screening gate makes sure the right role answers — user, business decision-maker, or procurement. Klymeo runs the in-depth interview in German and English, optionally voice-led with a Voice Agent for people who'd rather talk than type, and distills everything into themes, camps, and verbatim quotes.
When someone asks “how do we know that?”, you show the number — with the verbatim quote from that role right beside it. Nothing extrapolated, nothing secondhand.
Validate your offer and positioning before sales rolls out.
The same study works the other way around too: before a new offer, a new segment, or new pricing logic hits the market, you ask the target roles first. Show the offer concept or the new value argument as a stimulus right inside the interview — business decision-makers react to exactly the material your sales team will work with later.
Instead of testing the positioning in the market, you walk into the decision with a number that shows which arguments land — and which objections your sales team will hear, before they hear them.
What Market Research delivers, concretely.
Every capability works on real interviews with real decision-makers and users — structured, not anecdotal.
AI interviews in German and English — also by voice
Structured in-depth interviews in natural spoken language. On request the Voice Agent leads the conversation audibly — participants simply speak, the transcript stays the source.
Stimulus: show drafts live
Show concepts, packshots, ads or landing pages right in the interview — your audience responds to exactly the material you want to test.
Screening gate & quotas
Qualify participants before the interview and steer the sample — the right audience gets in, the rest is turned away cleanly and GDPR-compliantly.
Market Lens
Extracts pricing signals, purchase intent, segment and competition — tailored to market and consumer questions, anchored in the transcript.
Deterministic cross-study counting
“In 3 of 7 studies” — exactly counted, not estimated; every number backed by a quote per study. No invented trends.
Export as PDF & PowerPoint
The synthesis as a clear report or a ready-made slide deck in your own branding — plus shareable result links for stakeholders.
Decision-maker knowledge without an agency-scale budget — straight from your audiences.
Understand buyers: product, brand, price — evidenced before launch.
Test drafts before the pitch — creative feedback in days, not weeks.
User feedback from the shop floor — before you invest.
The engine behind every industry: voice interviews, Stimulus, screening, synthesis with PDF & PowerPoint export and deterministic cross-study counting.
Listen to your buying center.
Book a demo and see how Klymeo answers a B2B question across several studies — role by role, evidenced per study.